How Do Retail & eCommerce Businesses Benefit from SMS Marketing?

The importance of SMS marketing for retail and eCommerce businesses has grown exponentially in the recent few years and will continue its upward trend in the coming years as well. Also, for customers, SMS has become their favorite mode of communication, and businesses these days can’t afford to go wrong by not listening to them. Most customers prefer to be sent a text SMS instead of being called.

Besides the typical benefits, there are several other benefits of SMS marketing for retail and eCommerce businesses that we are going to discuss in this blog. So, without further ado, let’s get started!

  • Helps Close Sales Quickly

No matter the type of business, closing sales is of utmost priority. However, it is easier said than done, especially with the cut throat competition that exists in today’s times. Therefore, businesses also need support in order to deliver the best in class products and services to their customers. This is where SMS marketing plays a crucial role. When compared with other modes of customer communication like email, text messages have proven to provide a plethora of opportunities for closing sales in a timely manner. With high open and customer response rates, SMS marketing delivers the expediency required to provide real-time assistance which an email simply doesn’t offer.

  • Focus on Willing Recipients

As customers need to opt-in to receive texts, businesses have access to a group of people who are ready and willing to receive communications from them. This enables retail and eCommerce businesses to capitalize on this audience and increase sales. Also, it is important for businesses to ensure they make their customers feel that they are getting real value from them by staying on their text-enabled list. A few of the worthy upsell opportunities that businesses should make the most of including in-stock announcements for popular items, new product notifications, and flash sale alerts.

  • Increase Customer Loyalty

Business text messaging helps the customer-facing teams to provide fast, reliable, and personalized responses each day, which is really helpful when it comes to service. eCommerce businesses that implement SMS marketing have seen an immediate and significant improvement in service quality. Sending real-time order notifications, automating satisfaction check-ins, and providing convenient feedback opportunities enable businesses to turn their customers into loyal customers and also build long term relationships with them.

  • Helps Improve Internal Operations

Retail and eCommerce businesses can utilize SMS marketing for more than just customer service. SMS is a great tool for streamlining internal operations as well as for eCommerce managers, business text messaging platforms are quite helpful for scheduling and team management. For customer service teams that run on various schedules, a list of contacts for certain shifts can be created and then send reminders to all of them at once. Internal business texts can be used for providing holiday reminders, training tips, event notifications, and other important updates. SMS marketing is a surefire way for managing and easily streamlining operations for both customers as well as internal teams.

  • Helps Increase Engagement

The wide range of benefits that SMS marketing provides has made it a preferred mode of communication for retail and eCommerce businesses around the world. Text messaging enables businesses to boost engagement by reaching out to their customers in a convenient and quick manner where they’re already spending the majority of their time. Increases in engagement will subsequently lead to more sales and enable businesses to enjoy great profits.

Grow Your Business with Top-Notch Products & Services from Alienics

We at Alienics are your one-stop solution if you are in search of best in class SMS marketing services. As a leader in the industry, we are proud to provide our high grade products and services to retail and eCommerce businesses across the globe. A few of our solutions include SMS API services that enable businesses to send and receive large volumes of SMS and leverage it for automation, transactional SMS, etc. We also provide TextiFly, our SMS Bulk SMS Campaign Manager helping businesses to create sophisticated and highly engaging bulk SMS marketing campaigns.

To get insights into all our products and services, connect with us today and take your business to a whole new level.

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